Gordon Bacon was the founding CEO of the national association Pulse Canada and served in this position from 1997 to 2021. He was also the CEO of the Canadian Special Crops Association, the Canadian trade association for companies involved in trading peas, lentils, beans and chickpeas. Gordon has been active member of the Global Pulse Confederation since 2001 and continues to provide leadership in discussions on environmental sustainability and food system transformation. The GPC represents companies that trade in pea, lentil, bean and chickpea, and the national associations of the major producing and exporting nations of pulse crops. Prior to his work in the wheat and pulse sectors, Gordon served as the Senior Policy Advisor to the Minister of Agriculture in Ottawa and has been a farm owner and operator in Saskatchewan. In 2012 Gordon was presented with the Queen Elizabeth Diamond Jubilee Medal. In 2021 The Canadian Western Agribition recognized him as one of the top 50 most influential people in Canadian agriculture. In November of 2021 Gordon was inducted into the Canadian Agriculture Hall of Fame in 2021.